BRAND, DESIGN / THR1VE
Chloe and her Creative Director created all packaging assets required for retail locations as well as ready-meal delivery and stockist locations.
The challenge was to maintain and evolve the brand’s tone of voice, direction and play space across all media, print & digital — Everything that the customer touches.
As a key piece of customer-facing marketing assets, the design was kept in-line with the rest of the brand keeping a minimal, clean approach with the “1V” in focus and the well recognised “THR1VE green” as heroes. We continued to use sustainable materials for all packaging to stay true to the THR1VE ethos, whilst maintaining an authoritative voice speaking to extraordinary health. Photography, styling and production of food photographs was done as required.