Isalbi
Scope
Packaging Collection
Wholesale Catalogue
Trade Fair Concept
Point of Sale
Email Marketing Design
Website Rebrand (IsGift + Albi)
Focused on the gifting category,
I worked within a cross-functional team of designers, buyers, sales to develop seasonal product collections and packaging systems. Supporting the transition to a unified ISALBI brand through digital design: rolling out a cohesive visual identity across website, EDMs, and campaign content following the merger of IsGift and Albi.
About
ISALBI is one of Australia and New Zealand’s leading wholesale retailers, known for curating a diverse range of homewares, kitchenware, gifting, and lifestyle products. Formed through the merger of Albi Imports and Independence Studios, the brand represents a new era of wholesale bringing together decades of experience.
01 / Product Collections
& Packaging Systems
Seasonal design direction, packaging development, and visual systems across multiple product categories: ensuring each collection felt distinct while aligning with the broader brand identity.
Altima Sunglasses
Design of a new range of Sunglasses packaging, using the name 'Altima'.
The range needed to appeal to all genders, across a mass market. The concepts are based on a contemporary take of tropical, warm tones, with minimal detail and typography to reflect the quality of the sunglasses and handmade acetate frames.
Quirky Kitchen
A playful yet considered system combining vibrant patterns, illustration, and type. Complementary colours define each product, while the contrast between clean imagery and expressive side patterns
introduces movement and brings the range to life.
Health & Wellness
A soft, considered approach to health and beauty designed to feel calm, modern, and accessible. The collection combines clean layouts with gentle colour palettes and subtle illustrative elements, creating a cohesive system that communicates care, simplicity, and everyday wellbeing.
Tech Range
This range explores a more structured and functional design approach - focused on clarity, usability and consistency.
Through clean layouts and simplified visual language, the packaging is designed to feel accessible, modern, and purpose-driven.
02/ Digital & Campaign Rollout
Designed and delivered multi-channel campaigns across EDMs, social, and web: translating product collections into cohesive marketing content. Supported the rollout of a unified brand following the merger, ensuring consistent communication across the four core pillars through scalable visual systems and campaign assets.
