François
Scope
Brand Identity
Tone of Voice
Packaging
Print Collateral
Illustration
A delicatessen concept built around classic recipes: duck confit, rillettes, parfait, tapenades, Basque cheescake...
A brand that feels nostalgic yet alive, made to be discovered, tasted & remembered.
Concept
The name François meaning “Frenchman” draws on a familiar idea of the French: timeless, recognisable, and full of character. Rooted in culinary heritage, the concept reinterprets this spirit for local markets on the Sunshine Coast.
A series of hand-drawn, simplified forms: bread, jars, utensils, ingredients…
These elements reference the products themselves, but are interpreted in a more expressive, almost poetic way.
The compositions feel abundant and slightly imperfect, echoing the richness of food culture and the spontaneity of market life.
Packaging was designed to feel bold, recognisable,
and adaptable across a growing product range.
Glass jars, labels, and seals use strong typographic layouts paired with vibrant colour blocking, ensuring visibility in busy market environments while maintaining a cohesive identity.
Each product variation introduces a subtle shift in colour,
allowing differentiation while staying within a unified system.
François is designed to feel familiar,
generous and full of character.
Rooted in tradition with a playful edge, the kind of brand that draws you in, then keeps you coming back - Good food, shared moments, and a sense of abundance.
François is designed to feel familiar,
generous and full of character.
Rooted in tradition with a playful edge,
the kind of brand that draws you in, then keeps you coming back - Good food, shared moments, and a sense of abundance.
