VITAWERX
Scope
Branding Refresh
E-commerce Website
Video + Photo
Social Media and EDMs
Print Collateral (brochures, flyers, boxes, signs)
Packaging Uplift
Marketing Planning & Executing
Vitawerx is built to feel energising, confident, and
a little bit indulgent. It’s a brand mission that makes healthy choices feel exciting rather than restrictive.
ABOUT
VITAWERX is an Australian-made chocolate brand specialising in keto-friendly, low-carb and high protein treats with no added sugar. Their products are designed to satisfy sweet cravings without the typical blood sugar spikes associated with traditional chocolate.
BFCM Campaign
Helped develop a 12-day hybrid sales strategy designed to maximise momentum and repeat purchases rather than relying on a single sales spike.
With a tone that’s upbeat & modern, Vitawerx speaks to people who want to fuel their bodies without giving up the joy of a treat.
Make it feel like a treat without losing the healthy message.
THE CHALLENGE
+ Strengthen its visual identity across digital platforms
+ Stand out in a highly competitive health food market
+ Improve the performance of social and paid content
+ Maintain a balance between indulgence & health
The campaign was structured in phases:
Hype & pre-launch (teasers, early access, email/SMS build-up)
Hero sale (40% OFF site wide with strong visual merchandising)
Mid-sale pushes (best-sellers, low stock, re-engagement)
Last call (countdowns and urgency-driven messaging)
THE APPROACH
+ Refining the visual direction: Evolved the brand’s look to feel more premium, clean & cohesive while keeping its identity.
+ Building content systems: messaging pillars (product, lifestyle, benefits, education, repeatable visual frameworks).
+ Performance-driven creative: strong hooks, attention-first layouts, variations for testing.