VITAWERX
Scope
Branding Refresh
E-commerce Website
Video + Photo
Social Media and EDMs
Print Collateral (brochures, flyers, boxes, signs)
Packaging Uplift
Marketing Planning & Executing
Vitawerx is built to feel energising, confident, and
a little bit indulgent. It’s a brand mission that makes healthy choices feel exciting rather than restrictive.
ABOUT
VITAWERX is an Australian-made chocolate brand specialising in keto-friendly, low-carb and high protein treats with no added sugar. Their products are designed to satisfy sweet cravings without the typical blood sugar spikes associated with traditional chocolate.
With a tone that’s upbeat, modern, and approachable, Vitawerx speaks to people who want to fuel their bodies without giving up the joy of a treat.
Make it feel like a treat without losing the healthy message.
THE CHALLENGE
+ Strengthen its visual identity across digital platforms
+ Stand out in a highly competitive health food market
+ Improve the performance of social and paid content
+ Maintain a balance between indulgence & health