Envie.
Scope
Brand Identity
Packaging
Print Collateral
Illustration
Photography
Envie is an artisan bakery bringing traditional French craftsmanship into a warm Australian beachside setting.
Following the success of their previous hospitality venture, the owners wanted to evolve the bakery into something more elevated, timeless. Envie became a new chapter, a fresh identity built around artisan baking, coastal living, and the feeling of slowing down around good food.
The goal was simple: create a bakery that feels authentic, warm and beautifully crafted without falling into cliché French branding.
The branding combines classic serif typography with organic illustrations and subtle coastal references. Shell motifs, curved lines, and geometric details create a visual language inspired by both pâtisserie craftsmanship & the ocean. Everything was designed to feel calm, elevated, and timeless.
French heritage,
softened by the coast.
“Where the sea lingers in the air
& butter softens every moment.”
While the visuals remain refined, the personality comes through in playful copywriting and day-to-day touch points. From signage, packaging, to uniforms, the tone was designed to feel welcoming and memorable. A balance between sophistication and warmth.
Small details make the brand feel human.
